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Mass Customization: Mix Your Own Breakfast at [me]&gogi

Posted under Uncategorized.

me and gogiA while back I admired MyMuesli, a german company where you mix up your own blend of cereal online and they ship it to you. I suggested that it was an example kind of technology that could dramatically reduce waste and save a great deal of energy.

Mass customization could mean less waste, as products are made to order rather than in the big lots that come with mass production. No more shelves of jeans to cover all sizes, or parking lots full of unsold cars waiting to be discounted. Or having to add fruit to my muesli.

Now it has come to America with [me]&gogi, who “collect the he

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