Labeling Food Miles Catches on in Japan: Does It Help?
Image credit: The Association to Preserve the Earth, via Japan for Sustainability
Harris Teeter may be stretching the concept of local food more than most, and industrial agriculture may be making efforts to go green, but with the 100 Mile Diet still going strong as a cultural phenomenon, the idea of labeling…Read the full story on TreeHugger
Honor and Serve Outdoors this September 11th
The Sierra Club is excited to announce a new opportunity to participate in the growing youth-driven movement to engage in community service while also honoring those who defend our country every day.
This week we launched Serve Outdoors, a call to participate in the September 11th National Day of Service and Remembr…Read the full story on TreeHugger
Michelle Rodriguez Joins the Sea Shepherd Crew, Courteney Cox Supports her Hometown, and More
Photo via tr3s
At Sea Shepherd’s “Sea No Evil” art show, which included a silent auction to bring in funds for the conservation organization, the big news came from “Avatar” actress Michelle Rodriguez…Read the full story on TreeHugger
Training to Swim the English Channel: The Final Countdown
Photo via EarthWatch
Guest blogger Caroline Chisholm, head of marketing and communications globally for Earthwatch Institute, a non-profit organization dedicated to a sustainable environment, is swimming the English Channel in August to raise funds for Earthwatch initiatives.
There is nothing like a deadline to galvanize the mind. The final hurdle before attempting my English Channel crossing was the prospect of a marathon six hour qualifying swim. This presented two major challenges. Firstly, I’ve never spent more than two and a half hours in the sea. And even that…Read the full story on TreeHugger
Creative Challenge Calls on Contestants to Change the Way Urban Dwellers Ride
When challenged to come up with a way to inspire more people to bike for transportation in addition to recreation, three three “former non-bikers” from New York City proposed a campaign to focus on mutual respect between drivers and bikers. The team, calling itself “!ola,” was one of four competitors in a contest sponsored by Yoxi, a new site dedicated to social innovation. In its debut competition, Yoxi (pronounced yo-see) posed this question:
How can we make our cities more welcoming to bikers? H…Read the full story on TreeHugger
Adrian Grenier Swims with Tuna, Pearl Jam Supports Ocean Conservation, and More
Photo via Oceana
Entourage actor Adrian Grenier suited up for a new Oceana PSA that finds him diving in for a swim with one some of the ocean’s fastest hunters: bluefin tuna.
…Read the full story on TreeHugger
PETA Names Sexiest Vegetarian Celebrities, Punky Brewster Teams Up with Target, and More
Photo via FanPop
For its tenth Sexiest Vegetarian awards, PETA looked to the small screen, singling out two of television’s favorite characters: The Biggest Loser’s Bob Harper and House’s Olivia Wilde….Read the full story on TreeHugger
Mobile App Helps Citizens Report on Gulf Oil Spill
Image via Map The Spill
For staying as up-to-date as possible, as well as participating in the reporting of the Gulf Oil Spill, Map The Spill has created a mobile app that turns your cell phone into a citizen reporting tool. From photos to videos to field notes, users can keep each other abreast of the latest on what’s happening in the gulf, helping to keep everyone informed and mobilized. …Read the full story on TreeHugger
Brazil’s Lula Slams “Gringo” Protests of Amazon Dam
Photo via EyeBrazil
Brazil’s proposed construction of what would be the third largest hydroelectric dam on the planet has drawn ire from environmental groups the world over. The planned dam at Belo Monte, protestors say, will flood and destroy much of the region’s plant and animal life, as well as displace the indigenous peoples there. So contentious ha…Read the full story on TreeHugger
Climate Awareness Bike Trip Climate Ride Includes Beer and Redwood Forest
Photo via Brita Climate Ride
Some people do their part fighting climate change at home in front of a computer (say…most of us here at TreeHugger). Others prefer a bit more sweat, blood, and tears. Well, hopefully just the former: Once again, Brita Climate Ride is throwing a bunch of environmentalists on bikes, this time in California, September 21-25. Those up for the challenge (a maximum of 150 riders) will pedal 320 miles over five days, soaking up spectacular vistas in the <a href="http://www.treehugger.com/files/2010/02/from-the-forums-could-we-lo…Read the full story on TreeHugger
